ADWOA PRESENTED WITH BARBIE ‘SHERO’ ON INTERNATIONAL WOMEN’S DAY 2019
Paying homage to Adwoa’s favourite sequinned Halpern outfit from when she accepted her Model of the Year accolade at the Fashion Awards 2017, Adwoa’s Shero includes a Stephen Jones turban and Christian Louboutin platform sandals – a second outfit shows Adwoa in a Gurls Talk t-shirt and a leopard print skirt – with both dolls recognising different sides to Adwoa’s career.
Adwoa said: “I’m passionate about encouraging girls that they can be anything they want to be, and I’m honoured to be a Barbie Shero. I believe by working together we can encourage girls to find their authentic voices and that we can have an impact on the world for the next generation of girls. Through my work with Gurls Talk and partnership with Barbie, I hope we can inspire girls to try to change the world around them, through acts big or small. I want to help close the Dream Gap, so that girls don’t have to question if they are smart or brave, and have no limits placed on their capabilities by society.”
Other Barbie Shero honourees include model Ashley Graham, principal dancer Misty Copeland, US Olympian fencer Ibtihaj Muhammad, and writer and director Ava Duvernay, and Instagram’s Eva Chen.
The Barbie Shero programme highlights inspiring role models for the next generation, part of Barbie’s commitment to closing the Dream Gap – where research has shown that starting at the age of five, many girls are less likely than boys to view their own gender as smart and begin to lose confidence in their own competence. The brand is furthering its commitment to closing the “Dream Gap” with the launch of the Barbie Dream Gap Project Fund by dedicating resources to like-minded organizations in support of closing the Dream Gap and levelling the playing field for girls.
In 2019 the journey continues with Barbie representing a wider range of women with new hair textures and a body type with a smaller bust, less defined waist and more defined arms. Dolls reflecting physical disabilities, including a wheelchair and prosthetic limb will be launching later in the year.